Even as digital marketers continue to stumble over such immediate obstacles as bot fraud, inadequate measurement systems, and incomplete message delivery, the Interactive Advertising Bureau (IAB) – and Randall Rothenberg, its President/CEO – has a big-picture vision for e-commerce that looks far beyond today's operational glitches.

According to Rothenberg – and a new "The Rise of the 21st-Century Brand Economy" report from the IAB – "The cloud is to the 21st century what the mechanical loom was to the 18th century – a technology that changes the geographic scope and human scale of an endeavor."


Randall Rothenberg, President/CEO, IAB