Dunkin' Donuts takes a bite out of mobile messaging

This event report outlines how Dunkin' Donuts, the quick-service chain, has used mobile tools such as stickers and emojis to engage consumers.

Dunkin' Donuts is actively meeting the needs of brand fans who are hungry for emojis, stickers, and other visual content that can give mobile messages a unique flavor.

"We know they talk in 'Dunkin'-ease' anyway, so it was just a very logical thing to...