E-commerce is accelerating in Southeast Asia but a significant percentage of transactions remains physical, says Ken Mandel, Grab’s regional managing director of GrabAds and brand insights.
But does it really matter for brands?
"It is an omnichannel world that we live in," he observed at the Campaign360 virtual conference, during a panel discussion with Shopee's regional managing director Ian Ho and Lazada's Indonesia CMO Monika Rudijono. The trio were commenting on innovat
