Driving change – lessons from Volvo in making ‘green’ advertising sing

Automaker Volvo believes that it is not only possible but vital to be truly creative and on-brand while also pushing a sustainability message.

Sustainability is the subject on every brand’s agenda as they ask not just how can they do “the right thing” but also communicate about their efforts in a way that stands out rather than gets lost in a green “sea of sameness”.

Ipsos and Volvo have been tackling this challenge, and told the MRS Sustainability Summit (London, November 2022) that it was possible to make magnificent sustainability advertising, not wallpaper.

The fear of making wallpaper – using the usual environmental tropes such as windmills, forests, icebergs and the like – stems from Ipsos research showing that while consumers want to...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands