Don’t be afraid of marketing with a higher purpose says Burger King’s Machado

Burger King’s global CMO believes that brands must embrace a higher purpose and not be afraid to act on it to drive growth.

Brands that have a higher purpose do better in the marketplace and are able to create a legacy for the future, said Fernando Machado, global CMO, Burger King.

Machado is known for pushing creative boundaries to drive business growth, with the help of his...

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