Domino’s promotes rivals’ products on the path to consumer insight and engagement

Domino’s, the restaurant chain, ran a loyalty program that rewarded consumers for eating its own products, as well as alternative offerings made by its competitors, and even homemade pizzas.

In early 2019, Domino’s Pizza launched a loyalty campaign with a difference.

The quick-service chain’s “Points for Pies” initiative aimed to celebrate “the love of pizza” by asking consumers to visit its branded mobile...