Domino’s “revolutionary” new twist on martech

Domino’s, the pizza chain, has pursued digital innovation to such an extent it could now reasonably be described as a technology company.

Domino's has pursued digital innovation so relentlessly that Karen Kaiser, its VP/Advertising, contends there's now an open debate about what kind of company it really is: A pizza chain or a technology pioneer?

In transforming its online experience th

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