Disrupting with innovation – learnings from Visa and Just Eat

Matthew Carlton

It’s hard to imagine it now, but Visa was a major disruptor when the payments company first appeared and it is enabling many of today’s disruptors who could not exist in a world of physical money.

Payments company Visa has been built on innovation, from the moment, 60 years ago, when founder Dee Hock came up with his novel idea. “We created the space in which electronic payments can happen in virtually real time, going beyond borders, currencies, languages,” according to Adrian Farina, Senior VP Marketing Europe, at Visa. “The way we managed innovation for the first 55 years of our company was organic innovations through us developing this massive network,” he told the ad:tech London conference (September 2018).

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This network now connects 3.3 billion Visa cards globally and spans almost 50...

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