Dispelling myths around influencers

Brands can be deterred from using influencers for any number of reasons, but not all are necessarily valid.

Influencers can play a useful role in brand marketing, but marketers are often unclear as to how best to deploy them. And that uncertainty was probably not helped by the warning in June 2018 by a prominent CMO, Unilever’s Keith Weed, that the dangers...

Not a subscriber?

Schedule your live demo with our team today