Digitas/NA chief: Embrace changes in agency models or suffer the consequences

Decoupling media and creative often turns the work of media agencies into a commodity, whereas a more holistic approach can deliver significant benefits for marketers.

Jodi Robinson, president/North America of Digitas, believes that the reconsolidation of different advertising disciplines is long overdue – and that marketers who continue to uncouple services risk a “race to the bottom.”

Kevin Plank,...