Digital marketing plays well for Universal Pictures

This event report outlines how Universal Pictures, the movie studio, is making effective use of digital to reach consumers.

Digital marketing plays well for Universal Pictures

Stephen WhitesideWarc

Universal Pictures released the online trailer for "Fate of the Furious" - the eighth installment of its "Fast & Furious" movie franchise - on December 11, 2016.

The consumer response to the teaser for the film - a cars-meets-crime caper starring Vin Diesel, Jason Statham, and Dwayne Johnson that will enter theaters in April 2017 - was so enthusiastic that "Fate of the Furious" set what Universal believes is a world record as the most-viewed online trailer on its first day, a status previously held by Disney's live-action version of...

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