Digital disruption and back to basics: how marketers are dealing with the connected world

This event report explores how marketing can and should adapt to a period of relative maturity in connected technologies, and how purpose and meaning cut through the clutter and distraction.

Digital disruption and back to basics: how marketers are dealing with the connected world

Brian McGee

A Facebook blog in February 2016 suggested that every person in the world is connected to someone else by just 3.57 degrees of separation, compared with the time-honoured six degrees of separation theory. That's based on the 1.59 billion people active on Facebook.

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