Diageo’s three-pronged framework for eliminating gender stereotypes in advertising

Julie Bramham, chief marketing officer of Diageo India acknowledged that advertisers have the power to normalise gender equality and use marketing spend as a cause for good at Spikes Asia 2019.

Gender bias is real and not much has changed despite “a lot of conversation in the space in the last few years”. This is what Julie Bramham, chief marketing officer of Diageo India observed, speaking at Spikes Asia 2019 in Singapore.

Research by the Geena...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands