Diageo’s three-pronged framework for eliminating gender stereotypes in advertising

Julie Bramham, chief marketing officer of Diageo India acknowledged that advertisers have the power to normalise gender equality and use marketing spend as a cause for good at Spikes Asia 2019.

Gender bias is real and not much has changed despite “a lot of conversation in the space in the last few years”. This is what Julie Bramham, chief marketing officer of Diageo India observed, speaking at Spikes Asia 2019 in Singapore.

Research by the Geena Davis Institute show 75% of working characters in more than 2,000 ads from the Cannes Lions 2006-2016 archive to be male, while “women don’t speak anywhere as much as men”.

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