Diageo’s model for collaborating with startups

Diageo’s tech and innovation department shares its experience working in partnership with new players and explains how large brands can begin to understand the startup space.

Big companies enjoy vast scale and resources, but when it comes to developing completely new ideas – and pivoting quickly when they’re not right – they are at a disadvantage to younger, leaner companies. For this reason, large firms, such as the mult

Though certain technologies are the preserve of startups, there are still lessons for agencies with knowledge of new thinking and techniques.

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