Diageo steps into virtual reality

This event report addresses how Diageo, the alcoholic-drinks company, is approaching the virtual-reality (VR) space.

Jason Chebib, VP/Consumer Planning at Diageo North America, offered a reality check about virtual reality (VR) during a session at the Association of National Advertisers' (ANA) 2017 Digital & Social Media Conference in San Diego.

While this channel...

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