Diageo brews up enticing brand experiences

This event report outlines how Diageo, the alcoholic drinks group, is connecting its brands with engaging consumer experiences.

Syl Saller, Chief Marketing and Innovation Officer at alcoholic-drinks group Diageo, believes the definition of luxury is changing.

"It's not about what I own," she told delegates at the 2017 South by Southwest (SXSW) Conference in Austin, Texas. "It's...