“Our industry is in a bit of a mess,” Nick Brien, CEO/Americas for Dentsu Aegis Network, believes.
As he kicked off the 4A’s (American Association of Advertising Agencies) 2019 Decisions 20/20 conference with a keynote address, Brien challenged his audience, “What does it boil down to from a marketing point of view? Trust. Is there enough trust in the system? Is there enough trust in the agencies? Is there enough trust in not just our professionalism, but our judgment, or our execution, or the way we are doing business?”
The answers to all of the above, he proposed to the gathering in a Maryland suburb of Washington, DC, rests in a “fundamental shift” in the balance of power between brands and their consumers, as demonstrated by the findings of a recent McKinsey & Co. study.