Dentsu Aegis chief demands transformation for agency business

Agencies face the challenge of responding to a fundamental shift in the balance of power between consumers and brands.

“Our industry is in a bit of a mess,” Nick Brien, CEO/Americas for Dentsu Aegis Network, believes.

As he kicked off the 4A’s (American Association of Advertising Agencies) 2019 Decisions 20/20 conference with a keynote address, Brien...