Dentsu Aegis chief demands transformation for agency business

Agencies face the challenge of responding to a fundamental shift in the balance of power between consumers and brands.

“Our industry is in a bit of a mess,” Nick Brien, CEO/Americas for Dentsu Aegis Network, believes.

As he kicked off the 4A’s (American Association of Advertising Agencies) 2019 Decisions 20/20 conference with a keynote address, Brien challenged his audience, “What does it boil down to from a marketing point of view? Trust. Is there enough trust in the system? Is there enough trust in the agencies? Is there enough trust in not just our professionalism, but our judgment, or our execution, or the way we are doing business?”

Nick Brien, CEO/Americas, Dentsu Aegis Network

The answers to all of...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands