Deliveroo cracks Hong Kong with data-driven segmentation and customer experience

The article explains how Deliveroo, a UK-founded food delivery service, successfully launched its product in Hong Kong with data-driven segmentation, localization and a focus on customer experience.

Deliveroo cracks Hong Kong with data-driven segmentation and customer experience

Anna Hamill

When Brian Lo, General Manager of Deliveroo Hong Kong, was tasked with launching the premium food delivery brand in the city a year ago, he was under no illusions...

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