Deliveroo cracks Hong Kong with data-driven segmentation and customer experience
When Brian Lo, General Manager of Deliveroo Hong Kong, was tasked with launching the premium food delivery brand in the city a year ago, he was under no illusions...
Deliveroo cracks Hong Kong with data-driven segmentation and customer experience
The article explains how Deliveroo, a UK-founded food delivery service, successfully launched its product in Hong Kong with data-driven segmentation, localization and a focus on customer experience.
