Data and insight: how can brands keep up with their audiences?

Two particular consumer trends give brands new ways to think about how they can use data to be relevant and helpful according to researcher Mintel.

Modern marketing is all about data. But the sheer volume of digital data produced by devices, platforms and products can be overwhelming. At Tug Life (London, June 2018), a strand of London Tech Week, Simon Moriarty, director of trends, EMEA at Minte

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