Customers, clarity and corporate culture: How easyJet revitalised a 'blurred brand'

This event report looks at how the easyJet airline turned around a brand that had pioneered a new budget market but which had subsequently lost focus.

Customers, clarity and corporate culture: How easyJet revitalised a 'blurred brand'

Lena Roland Warc

The theme of the Marketing Society's annual conference, held in London in November 2014, was 'resetting' marketers' agendas. How can brands cope with di

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands