It’s not easy to be a big brand as the world changes around it, according to Andrea Bracho Poirier, manager of marketing and commercial insights at Coca-Cola in South East Asia.
“Brands – and certainly big companies – we are struggling...
Customer co-creation: Coca-Cola’s innovation in Southeast Asia
Coca-Cola, the global beverages giant, tapped co-creation with customers to drives its product innovation in Southeast Asia.
