With more brands joining “the metaverse gold rush”, marketers have to build a greater capacity to offer consumers differentiated experiences to drive brand connect.
“There is this cultural aspect of curiosity among consumers across APAC to adopt new experiences,” said Ida Kymmer, Strategic Business Development Manager of Journee, speaking at the Meta Festival, APAC, a virtual event exploring the future of brands and marketing in the rapidly expanding Web3 world.
She emphasised that brands should be well-versed in cultural nuances defining a market to create “experiences that don’t take consumers away from their real world.
“Rather, virtual experiences should add...