Crate&Barrel finds a perfect home with podcast advertising

Crate&Barrel, the homeware retailer, successfully used podcast advertising as a means of promoting its wedding registry service.

Crate&Barrel, the homewares retailer, knows that betrothed couples are likely to be in the market for plush new sofas, sparkling cookware, and fresh bath towels.

The Northbrook, Illinois-based chain’s wedding registry thus provides customers...