Coty's "glocal" approach to marketing analytics

Stephen Whiteside

Coty, the beauty company, has adopted a "glocal" approach to analytics in order to deliver locally-relevant insights while still setting core standards globally.

Kristina Kaganer was named as Director/Global Data Strategy at Coty, the beauty company, in January 2016.

And, she admitted, "When I went into this role, I wasn't really sure what it meant."

In fact, she told delegates at the 2017 Attribution Accelerator, an event convened by GreenBook and Sequent Partners, "I'm probably not 100% sure what it means today."

Kristina Kaganer, Director/Global Data Strategy, Coty

What is certain, however, is that her role is "really, really exciting, in the sense that I get to look after some really great brands, work with some really great markets, and think about: How...

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