Coping with crises: The importance of speed and empathy

Lena Roland

This event report looks at how brands need to be prepared to deal with the reputational issues that can arise very quickly on social media.

Corporate brands
Consumer sentiment
Brand management
Public relations
Social media effectiveness

Coping with crises: The importance of speed and empathy

Lena RolandWarc

"Reputation is an element of business continuity" thus it is vitally important for brands to respond "fast but not foolishly" to a corporate crisis. That's the view held by Rod Clayton,...

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