Converting through conversations: 10 ways to tap AI chatbots in Asia

Low Lai Chow

Brands using chatbots should focus on utility: qualifying leads, always-on customer service, personalized offerings based on customer data and sales conversions.

Too many companies today are neglecting online messaging platforms, and this is causing them to lose out on precious sales leads and customer engagement.

That was the view of Kester Poh, the co-founder and CEO of AiChat, a B2B company that helps brands to develop chatbot strategies for driving engagement and ROI.

“We believe that every conversation, you can turn it into a conversion,” he said at the recent ASEAN CMO Experience event in Kuala Lumpur.

A 2016 global study by cloud communications company Twilio, for instance, found that nine out of 10 people prefer to have messaging...

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