Conversational advertising: why now is the time for chatbots

This event report details why companies should start using chatbots such as Apple's Siri, Amazon's Alexa, Google Assistant or those offered by WeChat.

Conversational advertising: why now is the time for chatbots

Brian Carruthers Warc

Way back in the mists of internet time – 1988 to be exact – a Finnish scientist invented the internet relay chat, "an application layer protocol that facilitates communication in the form of text". It was, according to Emi Gal, CEO Teads

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands