"Obviously," David Meany knew that the travel company Contiki's proposition of connecting young travellers to the time of their lives was, even to a room full of marketers, "a bit fluffy". After all, the Brand Partnership Manager added, this had been the company's outlook since its inception in 1962. Since then, the company has offered 18-35s managed holidays – which include flights, activities, accommodation, and a travel manager – and has done so very successfully. But five years ago, the audience at the Digital Content Summit in London, May 2017, heard, Contiki began to realise that this offering alone was...
WARC subscribers can sign in to keep reading
Not a subscriber?
WARC helps you to plan, create and deliver more effective marketing
-
Prove your case and back-up your idea
-
Get expert guidance on strategic challenges
-
Tackle current and emerging marketing themes
We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
Insights Team
Bray Leino
You’re in good company
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.