"Obviously," David Meany knew that the travel company Contiki's proposition of connecting young travellers to the time of their lives was, even to a room full of marketers, "a bit fluffy". After all, the Brand Partnership Manager added, this had been the company's outlook since its inception in 1962. Since then, the company has offered 18-35s managed holidays – which include flights, activities, accommodation, and a travel manager – and has done so very successfully. But five years ago, the audience at the Digital Content Summit in London, May 2017, heard, Contiki began to realise that this offering alone was...
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