Contiki’s journey to successful content marketing

This event report considers the evolution of Contiki's content marketing strategy as the travel firm tackled the challenges of category disruption.

"Obviously," David Meany knew that the travel company Contiki's proposition of connecting young travellers to the time of their lives was, even to a room full of marketers, "a bit fluffy". After all, the Brand Partnership Manager added, this had been

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands