The advertising industry is largely concerned about attracting consumers' eyes rather than their ears: television, cinema, print, OOH and digital are visual media. And while it dances around issues like how to measure viewability, it is in danger of neglecting...
Contextual conversations and sonic branding: why brands need to rethink audio
This event report explores how audio is changing the way brands must present themselves; voice-activated assistants and searches are growing and users are moving away from screens to use the internet and, ultimately, to make purchase decisions.
