Financial services content doesn’t have to be dull – and yes, it can engage the fickle millennial demographic too.
That’s the view of Nikhil Rastogi, Director – Marketing & Digital Sales at Citibank India, who is keen to smash the myth that financial services content is lifeless and just packed with boring numbers.
Rastogi is a senior marketer and digital strategist with 18 years experience in digital transformation and brand building. He has been honoured at leading fora such as CMO Asia, Envies, AMES and DMA Asia. Citibank is amongst the top five credit card issuing banks in India, and...