Constellation tees up PGA program to build B2B awareness

Geoffrey Precourt and Mary Connors

Constellation, the energy company, has built a powerful business-to-business sponsorship program with the Professional Golfers’ Association of America (PGA).

Constellation, the Baltimore-based business unit of Chicago-based Exelon Corp., provides energy products and services to approximately 2.5 million residential, public sector and business customers, including more than two-thirds of the Fortune 100.

And, admits Kristina Gregory, vp/marketing and brand strategy at Constellation, despite its massive presence, “You don’t really think about energy in your everyday lives.”

Her challenge: “How do I really make my message clear? It shouldn’t take a lot of money to break through, but it has to resonate; it has to be consistently measured.

Kristina Gregory, vp/marketing and brand strategy, Constellation

“How do we integrate the...

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