Connect to busy audiences with storytelling, urges Star TV India chief

As Indians are inundated with more content, the head of India’s Star TV believes that powerful storytelling and technology integration is the way to connect.

Sanjay Gupta, managing director at Star India, said that in an interconnected world where technology rules, it is the well-told, big stories that matter in the end.

Star India Private Limited is an Indian media conglomerate, a wholly-owned subsidiary of...