Connect, define and translate: developing a new fragrance for Giorgio Armani

This event report looks at the research that goes into developing a new fragrance and how a degree of rationality can be applied to what is essentially an emotional experience.

Connect, define and translate: developing a new fragrance for Giorgio Armani

Emily Barley Warc

Acqua di Gio is the number one men's fragrance in the world, and when fashion house Giorgio Armani wanted to replicate this success with a women's version it

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