Voice technology undoubtedly was Comcast's star performer at the 2018 Winter Olympics.
NBC, the broadcast network owned by the Philadelphia-based organization, hosted a cumulative 2,400 hours of coverage on traditional and digital channels during the cold-weather sporting spectacular. And the hub for this material – from skiing and skating to the skeleton bob – was X1, a content platform accessible to subscribers across set-top boxes, smartphones, and tablets alike.
To date, approximately 20 million voice-activated remote controls having been sent to X1 customers since the gadget was introduced in 2015. As the athletes took to the ice and slopes in...