Comcast speaks out on voice technology

Comcast, the media company, is exploring the power of voice technology through the use of remote controls that are activated using oral commands.

Voice technology undoubtedly was Comcast's star performer at the 2018 Winter Olympics.

NBC, the broadcast network owned by the Philadelphia-based organization, hosted a cumulative 2,400 hours of coverage on traditional and digital channels during the

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands