Comcast evolves its business-to-business marketing strategy

Comcast, the media conglomerate, has successfully adapted its ad-sales strategy to reflect exciting new opportunities for business-to-business marketing.

Maria Weaver is tasked with making ads that appeal to the people who buy advertising.

Maria Weaver, SVP/global marketing, Comcast

As SVP/global marketing for cable advertising at Comcast – the Philadelphia-based media conglomerate – her specific...

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