Combating copycats and a changing consumer culture: Disney's lessons from China

Disney, as with many brands in China, has faced a problem with copycats. But while fake handbags and running shoes are one thing, attempting to closely replicate an entire theme park is quite another.

Combating copycats and a changing consumer culture: Disney's lessons from China

Geoffrey PrecourtWarc

When an imitation Rolex shows up on a street corner, there are teams of attorneys who track the fakes back to the factory and close the place down. And...

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