Cognitive media targeting: using AI to place ads contextually

The use of Google technology to identify themes in online ads can help place them in a better contextual relevance – in a process of "cognitive media targeting".

Artificial intelligence is surely this year's big thing. "Important CEOs are talking about it on conference calls," remarked Shane Skillen of Hotspex, speaking at IIeX Europe (Amsterdam, February 2018). "They're all mentioning, 'we're using AI for this',...