Cognitive media targeting: using AI to place ads contextually

The use of Google technology to identify themes in online ads can help place them in a better contextual relevance – in a process of "cognitive media targeting".

Artificial intelligence is surely this year's big thing. "Important CEOs are talking about it on conference calls," remarked Shane Skillen of Hotspex, speaking at IIeX Europe (Amsterdam, February 2018). "They're all mentioning, 'we're using AI for th

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands