Coca-Cola tempts content-hungry millennials with “Play. Pause. Refresh.”

Coca-Cola, the drinks manufacturer, aimed to target fans that used different devices and screens, with fresh at-home snacking rituals that open up further opportunities to drive sales of soft drinks.

“The pause that refreshes” was a slogan employed by Coca-Cola to tempt thirsty consumers way back in the late 1920s and early 1930s.

With a sly nod to this historic tagline, the brand’s “Play. Pause. Refresh.” shopper-marketing...

Not a subscriber?

Schedule your live demo with our team today