A few years ago, a big-name brand in Coca-Cola's portfolio was facing a sales drop off – a problem the soft-drinks manufacturer opted to tackle using data science.
The good news? "We figured out what was happening," Michael Connor, Director/Commercial Software for Coca-Cola's Freestyle division – and previously the company's Director/Artificial Intelligence – told an audience at SXSW 2018 in Austin.
In fact, Coca-Cola uncovered some surprising insights in the course of its analysis.
One example: the Atlanta-based enterprise – which makes Sprite, Fanta and Dasani, alongside its eponymous carbonated-beverage line – had...