Coca-Cola explores the potential of AI analytics

Coca-Cola, the soft-drinks manufacturer, has started experimenting with analytics driven by artificial intelligence, and has thus gained an insight into the benefits and obstacles presented by this approach.

A few years ago, a big-name brand in Coca-Cola's portfolio was facing a sales drop off – a problem the soft-drinks manufacturer opted to tackle using data science.

The good news? "We figured out what was happening," Michael Connor, Director/Commercial Software for Coca-Cola's Freestyle division – and previously the company's Director/Artificial Intelligence – told an audience at SXSW 2018 in Austin.

Thomas Stubbs, VP/Engineering and Innovation, Freestyle, Coca-Cola

In fact, Coca-Cola uncovered some surprising insights in the course of its analysis.

One example: the Atlanta-based enterprise – which makes Sprite, Fanta and Dasani, alongside its eponymous carbonated-beverage line – had...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands