Coca-Cola explores the potential of AI analytics

Stephen Whiteside

Coca-Cola, the soft-drinks manufacturer, has started experimenting with analytics driven by artificial intelligence, and has thus gained an insight into the benefits and obstacles presented by this approach.

A few years ago, a big-name brand in Coca-Cola's portfolio was facing a sales drop off – a problem the soft-drinks manufacturer opted to tackle using data science.

The good news? "We figured out what was happening," Michael Connor, Director/Commercial Software for Coca-Cola's Freestyle division – and previously the company's Director/Artificial Intelligence – told an audience at SXSW 2018 in Austin.

Thomas Stubbs, VP/Engineering and Innovation, Freestyle, Coca-Cola

In fact, Coca-Cola uncovered some surprising insights in the course of its analysis.

One example: the Atlanta-based enterprise – which makes Sprite, Fanta and Dasani, alongside its eponymous carbonated-beverage line – had...

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