The Coca-Cola Co. uses a “passion-point strategy” as it seeks to connect with consumers around their favorite types of entertainment.
And Tara Piper, the Atlanta-based organization’s head/entertainment marketing, told delegates at CES...
The Coca-Cola Co. uses a “passion-point strategy” as it seeks to connect with consumers around their favorite types of entertainment.
And Tara Piper, the Atlanta-based organization’s head/entertainment marketing, told delegates at CES...
WARC subscribers can sign in to keep reading