Coca-Cola bubbles up a “passion” for new gaming strategy

Coca-Cola, the soft drinks giant, believes that gaming represents an increasingly powerful way for its brands to engage with consumers.

The Coca-Cola Co. uses a “passion-point strategy” as it seeks to connect with consumers around their favorite types of entertainment.

And Tara Piper, the Atlanta-based organization’s head/entertainment marketing, told delegates at CES...

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