Coca-Cola blends total-market and targeted programs

This event report outlines how Coca-Cola addressed cultural differences by blending a total-market strategy with specific targeted marketing activities.

Coca-Cola blends total-market and targeted programs

Geoffrey Precourt Warc

When a marketer with more than 3,500 different products distributed in more than 200 countries weighs in on the topic of multicultural marketing, "There are unique cultural diffe

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands