CMO of the future: Confronting the talent crunch

Anna Hamill

According the CMO Growth Council, marketing as a career choice needs a makeover in order to attract the right talent for the future.

The job of the marketer has arguably never been more exciting. Creativity, business and technology are overlapping and creating entire new career pathways that didn’t exist even five years ago.

And yet, marketing has developed the perception of being an ‘unsexy’ career compared to consulting, the “promised land” of start-ups or tech giants such as Facebook or Google, according to new work from the CMO Growth Council, an initiative set up by the Association of National Advertisers (ANA) and Cannes Lions.

The occupation of ‘marketer’ in 2019 needs a major facelift to attract the best and brightest talent the industry...

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