Clorox gets close to consumers with proximity marketing

This event report addresses how Clorox, the FMCG manufacturer, is tapping into the emerging field of proximity marketing.

Clorox gets close to consumers with proximity marketing

Stephen Whiteside Warc

Definitions of "proximity marketing" typically refer to location-based technologies like beacons, geofencing and near-field communication.

But Sarah Ortman, Associate Director

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