Citi banks on virtual reality to drive engagement

This event report outlines how Citi, the financial services group, is planning to leverage virtual reality to enhance its music-based partnerships.

Citi banks on virtual reality to drive engagement

Stephen WhitesideWarc

Banking is an unglamorous, low-interest, third-party category that has little in common with the exciting, innovative, immersive world of virtual reality.

Given its brand dates back to 1812, Citi boasts almost unparalleled experience of changing with the marketing times. As proof, the financial-services provider currently is engaged in a wide-ranging program linked to live music (read Warc's exclusive report here) – a platform offering the New York-based organization a connection to one of the deepest consumer passion points, especially among millennials. 

The initiative draws on a...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands