Citi seeks to upend stereotypes about banking brands

Citi, the banking giant, believes that outmoded stereotypes about this industry should be reassessed, not least by ambitious marketers.

Alexander Sion knows all about the stereotypes about banking.

“Banking is a boring, fuddy-duddy place, right? Nobody wants to work at a bank; nobody wants to focus on banking. It's kind of one of those background things,” he allowed to delegates...

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